Fox drew 6.12 million viewers for Friday’s match, and peaked at 8.24 million. The game was the most-watched English-language soccer telecast in the country since last year’s men’s World Cup final.
The game also drew over 211,000 live stream views.
This isn’t a one-time fluke either. The USWNT game vs Chile averaged 5.74M viewers.
While the US squad pulls a huge audience in America, interest in the Women’s World Cup isn’t just a stateside phenomenon. FIFA estimates over 1 Billion people will watch the Women’s World Cup across all platforms.
How Women’s World Cup stacks up against other sports
While these are not all apples-to-apples comparisons, the numbers do show an impressive level of interest in the women’s game at the World Cup. Consider the following:
- MLS: The typical MLS broadcast averages around 290,000 US viewers.
- Premier League: The average Premier League game draws approximately 428,500 US viewers.
- Champions League: The 2019 Champions League final brought in an audience of 2.9M in the US. Imagine how much lower that number would’ve been had Manchester City made the finals.
- MLB: The most watched MLB team is the New York Yankees. Their average game draws 277,000 viewers. Depending on the match-up, MLB playoffs attracted 2.4M – 6.4M viewers last year. However, the 2018 World Series deciding game drew over 10M viewers.
- NBA: Playoff ratings for the NBA dropped to 2.92 million viewers this year. The NBA Finals peaked with a US audience of over 10M.
- Super Bowl: While a one-game championship isn’t a fair comparison to a one-month spectacle, this one is interesting. The total Women’s World Cup viewership of 1B far eclipses the NFL’s Super Bowl. The most watched Super Bowl ever (2015 Patriots vs Seahawks) attracted a total global audience of approximately 164M people.